Long Tail Business Model

SUPER GUIDE: Long Tail Business Model

With new investors flocking to the booming e-commerce industry, the extra competition has raised customer acquisition costs and made it harder for many stores to stay profitable. 

But some businesses have discovered a way to make more money without increasing ad spend or offering discounts to win customers in this oversaturated market. 

The Long-Tail Business Model Super Guide teaches e-commerce retailers and entrepreneurs how to market low-volume, low-demand items to a wider customer base using the long-tail strategy. In this detailed analysis, we reveals how marketing less competitive items can add significant revenue to your business while keeping customer acquisition costs low. 

Using theory combined with real-world examples from companies like Netflix and Amazon, Long-Tail Business Model provides practical ways to pad your monthly revenue by offering a large catalog of niche items with high conversion rates.

The cycle of spending more to win new customers has been the downfall of many online businesses and startups. Long-Tail Business Model teaches you a profitable alternative that is often overlooked and remains untapped by many in the e-commerce space. 

Inside this Super Guide, you’ll discover: 

• Why the long-tail business model solves the problem of competition
• The 7 ingredients of successful long-tail business models
• How Netflix, Amazon, eBay and Lulu expanded using the long-tail model
• 6 must-know notes when applying the long-tail model to your business
• Which customers respond best to the long-tail model

Take a look inside! 

Featured excerpt:

“In response to the ever-increasing total cost of customer acquisition, many business models adopted by online retailers have directly or indirectly focused on the Pareto Principle regarding product sales and revenue. This asserts that 80% of inventory sales are made up of about 20% of high-demand items, or similarly that 80% of inventory sales are driven by 20% of loyal customers. Therefore, they have focused on marketing a small range of high-demand products to a small group of consumers.

This strategy, while effective, does little in the way of solving the issue of ever-increasing competition, and may even lead to increased market saturation. However, within this situation, another unique business model is crept up which seeks to take advantage of the current inadequacies of the market. It does this by capitalizing on the underserved consumer base and low-demand products, which most digital retailers ignore. We’re referring to none other than the Long Tail Business Model.”

Table of content

1. Introduction
2. What Is The Long Tail Strategy?
3. Understanding The Long Tail Strategy
   1. New Opportunities Offered By E-Commerce
   2. Changing Market Environment
   3. Increased Distribution Channels
   4. Balance Between Probability And Profitability
   5. Statistical Basis
4. Understanding The Blockbuster Business Model
   1. What Is The Blockbuster Business Model?
   2. What Are The Factors Supporting This Strategy?
      1. Ease Of Adoption
      2. Reliability Of The Method
      3. Limited Shelf Space
      4. Trend Following
      5. Limited Distribution Channels
      6. Individuals Tend To Want The Best
      7. Profitability
5. What Is A Long-Tail Business Model?
   1. It Lays A Strong Emphasis On Niche Products
   2. A Large Catalog Of Items
   3. It Requires Cost-Effective Management Of Large Inventories
   4. Wide Distribution Channels Are Necessary
   5. High Degree Of Customer Retention
   6. They Work Well For Crowdsourcing Platforms
   7. Optimized Search And Filtering Options
6. Long Tail Business Model Canvas
   1. Filling In Your Long Tail Business Model Canvas Template
   2. Value Propositions
   3. Customer Segments
   4. Distribution Channels
   5. Customer Relationships
   6. Revenue Streams
   7. Key Activities
   8. Key Resources
   9. Key Partners
   10. Cost Structure
7. Examples Of Long Tail Businesses
   1. Netflix’s Long Tail Business Model
      1. Netflix’s Business Model Canvas
      2. Value Propositions
      3. Customer Segments
      4. Distribution Channels
      5. Customer Relationships
      6. Revenue Streams
      7. Key Activities
      8. Key Resources
      9. Key Partners
      10. Cost Structure
   2. Amazon’s Long Tail Business Model
      1. Amazon’s Business Model Canvas
      2. Value Propositions
      3. Customer Segments
      4. Distribution Channels
      5. Customer Relationships
      6. Revenue Streams
      7. Key Activities
      8. Key Resources
      9. Key Partners
      10. Cost Structure
   3. Ebay’s Long Tail Business Model
      1. Ebay’s Business Model Canvas
      2. Value Propositions
      3. Customer Segments
      4. Distribution Channels
      5. Customer Relationships
      6. Revenue Streams
      7. Key Activities
      8. Key Resources
      9. Key Partners
      10. Cost Structure
   4. Lulu’s Long Tail Business Model
      1. Lulu’s Business Model Canvas
      2. Value Propositions
      3. Customer Segments
      4. Distribution Channels
      5. Customer Relationships
      6. Revenue Streams
      7. Key Activities
      8. Key Resources
      9. Key Partners
      10. Cost Structure
8. What Does Long Tail Theory Mean In Marketing?
9. Practical Applications Of Long Tail Marketing
   1. Using Long Tail Keywords For Seo
   2. Increasing Your Content Variety Using Long Tail Content
   3. Growing Your Followers Through Long Tail Fanbases
   4. Invest In Long Tail Link Building
   5. Increase Your Website Footprint
   6. In A Physical Store With A Large Amount Of Shelf Space
   7. Microfinance Institutions Also Utilize The Long Tail Method
10. For What Kinds Of Customers Is Long Tail Marketing Effective?
    1. Culturally Diverse Clients
    2. Crowdsourcing
    3. Enthusiasts Of Obscure Products
11. Things To Note While Adopting The Long Tail Model
    1. Do Not Radically Alter Your Blockbuster Resource-Allocation Strategy Or Product-Portfolio Just Yet
    2. Keep Your Long Tail Costs As Low As Possible
    3. Focus On Marketing Your More Popular Products
    4. Do Not Be In A Haste To Direct Customers To Your Long Tail Products
    5. Offer Niche Products To Loyal Customers
    6. The Long Tail Method Requires Significant Creative Thinking
12. Conclusion

This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you.