Freemium Business Model

SUPER GUIDE: Freemium Business Models

The Super Guide about Freemium Business Models is a complete guide on how Freemiums are one of the most affordable methods of attracting customers that most businesses in applicable industries can adopt.

Table of content

1. Introduction
2. What Is A Freemium Business Model?
3. Related Concepts To Freemium Business Models
   1. Free Trials
   2. Network Effect
   3. Micropayments And Repeated Payments
4. Types Of Freemium Business Models
   1. Traditional Freemium Model
   2. Land And Expand Model
   3. Freeware 2.0 Model
   4. Ecosystem Model
   5. Alternative Product Strategy
5. Cases Of Freemium Business Models
   1. Skype
   2. Linkedin
   3. Slack
   4. Dropbox
   5. Spotify
   6. Youtube
   7. Mailchimp
6. Critical Success Factors Of Freemium Business Models
   1. Value Proposition — Free Vs. Premium
   2. The Ratio Of Free Vs. Paying Customers
   3. Easy Onboarding
7. How To Develop A Freemium Business Model
   1. Canvas
      1. A Generic Canvas Example
      2. Spotify Canvas Example
      3. Linkedin Canvas Example
   2. What Should Be Free?
   3. Extract Value From Free Users
   4. Learn Continuously From User Behavior
   5. Be Committed To Ongoing Innovation
8. Pros Of Freemium
   1. Faster User Acquisition
   2. Built-In Upsell Opportunities
   3. Easier Beta Testing
   4. Further Monetization Opportunities
9. Cons Of Freemium
   1. Some Free Users Never Convert To Paid Users
   2. Too Many Features
   3. No Evolution
   4. Stress On Company Resources
10. Metrics For Freemium Business Models
    1. Engagement
    2. Customer Acquisition Cost
    3. Retention
    4. Monetization
    5. Revenue Metrics
11. Conclusion

Read an excerpt from this Freemium Business Models Super Guide:

“A freemium business model is essentially a business model where the products or services of a  company are offered in their most basic form free of charge to customers, while requiring a fee to access locked-off advanced features only available to paying customers. These advanced features usually  expand the functionality of the basic product or service.”

This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you.